In the post-pandemic world, direct-to-customer (D2C) businesses face a new challenge-adapting to the changing retail landscape. Augmented reality (AR) is emerging as a key technology solution for creating immersive shopping experiences.  

This is particularly true in business-to-business (B2B) e-commerce, where AR-enabled virtual showrooms are becoming increasingly popular. It allows businesses to showcase their products and services to customers more immersively, even when they are not physically present.