With their unique perspectives, values, and leadership styles, women are shaking up the business world and instigating cultural change in organizations across industries. 

Research has shown that organizations with 25% women in decision-making positions had a 4% better average return on investment. Why is this so? 

• Women are increasingly becoming power spenders: According to a Nielsen study, by 2028, it is projected that women will account for a whopping 75% of purchases worldwide, meaning companies are overlooking tremendous growth potential if they are not considering women when developing their products. 
• Firms win when women lead 

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