SMEs fundamentally power the Indian economy. Of course, at the top of the tower, one finds blue-chip public & private companies, tech giants, and a handful of companies that evoke envy and admiration across the globe. However, the economy, at the rural and town level and in large pockets in the cities, relies on the resiliency and resourcefulness of SMEs. 

The Digital Gulf 

As can be expected, these MSMEs have traditionally been family-run units that are often, if not always, skeptical of the digital revolution underpinning the new business dynamism of the modern age.