Sustainable Success: The B2B E-commerce Trinity of People, Planet, and Profit
Since the inception of balance sheets, the ‘bottom line’ has served as the ultimate conclusion for businesses—a singular metric, focus, and story. Yet, the narrative is evolving. Today’s businesses are acknowledging the limitations of this singular approach and embracing a more comprehensive one: the Triple Bottom Line (TBL). This framework acknowledges that a company’s success extends beyond financial performance to encompass its impact on both people and the planet. With over 80% of the largest 100 companies adopting this approach, they have witnessed their average annual ROI soar to 13.5%, surpassing the traditional business average of 9.1%.
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