The third round of funding comes about 15 months after the Singapore and Noida-based company, which also counts Accel India, Jungle Ventures, IFC and former WhatsApp senior executive Neeraj Arora among its list of backers, closed its $12million Series B funding.

Over the past decade, when everybody was focusing on solving problems of end consumers, Rahul Garg, founder and CEO of Moglix, was looking to find pain points of businesses and how to resolve them. He started out with a simple statement in 2015: “How can we re-imagine B2B commerce with technology?” And he entered a segment which had not seen innovation in a long while, and that is how the B2B e-commerce startup came in to being.